People rarely buy a bridal set online without seeing it, but they almost always look online first, compare making charges and share designs on WhatsApp before choosing which showrooms to visit. If your designs, prices and purity details are not online, you are not on that shortlist.
Jewellery pricing makes this harder than normal ecommerce. The same necklace costs a different amount every day because the gold rate moves. The price is built from net gold weight times the day's rate for that purity, plus making charges (per gram, a percentage, or a flat amount), plus stone or diamond value, plus GST. A jewellery website has to do that calculation for every piece, every time the rate changes, without someone editing hundreds of prices by hand.
Trust is the other half. Customers now know about BIS hallmarking and the six-character HUID code on hallmarked gold jewellery, and many check it in the BIS CARE app. Showing the hallmark details, the purity grade such as 22K916, gross and net weight, and the certificate for diamonds on each product page answers the questions a buyer would otherwise ask at the counter.
This page is for single-showroom family jewellers, multi-store chains, diamond and lab-grown jewellery brands, and silver and fashion jewellery sellers. Infoways builds the catalogue website, the customer app, the online store and the admin panel from Mahape, Navi Mumbai, for jewellers in Mumbai, Thane, Pune and across India.