D2C stores and apps for clothing brands, boutiques and retail stores, with size guides that cut returns, COD checks that cut RTO, and one stock count for your shop and your website.
Reply within one business day · Navi Mumbai team · Website, app and admin under one roof
One store, one stock count, every channel you sell on.
A fast, mobile-first brand site that shows fabric, fit and drape properly, and ranks for the styles your buyers search.
A shopping app for brands with loyal repeat buyers, with drops, wishlists and alerts that Instagram cannot give you.
The store and back office: size-wise stock, COD rules, returns and shipping in one admin panel.
Selling clothes online in India is not hard to start. Anyone can open an Instagram page and take orders on WhatsApp. It gets hard when orders grow: the wrong size goes out, a COD parcel comes back after three delivery attempts and you pay shipping both ways, the same kurta is sold twice because the shop sold the last piece an hour ago, and your margin disappears into returns and marketplace fees.
This page is for clothing brands, ethnic and western wear labels, boutiques and designers, saree and fabric stores, kids wear makers, and multi-store retailers. Some of you sell on Myntra, Ajio or Amazon and want a D2C store where you keep the margin and the customer data. Some of you run a boutique in Vashi or Bandra and want online orders without losing control of stock.
Infoways builds fashion ecommerce stores, shopping apps and the admin software behind them from Mahape, Navi Mumbai. We work on Shopify, WooCommerce and custom builds, and we choose based on your catalogue size, your stores and your budget, not on what is easiest for us.
The aim is simple: fewer returns, fewer RTO parcels, one stock number across shop and site, and repeat buyers you can reach without paying for every click.
These are the costs that turn a good sales month into a poor profit month.
A size guide built from your own garment measurements, with "fits like" notes and model height, means fewer exchanges than a generic S-M-L chart.
RTO costs you forward and return shipping plus blocked stock. COD confirmation on WhatsApp, COD limits by pincode and a prepaid discount cut fake and impulse orders.
When the boutique sells the last piece, the website should know in seconds. POS and online stock sync at SKU level stops overselling.
Product tags, a catalogue on WhatsApp and checkout links send buyers from a reel to a paid order instead of a long chat about price and size.
Commissions, fixed fees and return charges on marketplaces add up. A D2C store lets repeat buyers order direct, so you keep that margin.
Your store keeps customer, size and purchase history, so a new festive drop goes to people who bought from you before, by WhatsApp, email or app alert.
Share your number of styles, stores and where you sell today. We will send a scope and cost range.
Most brands use more than one channel. The question is where your own customers should land.
| Marketplaces only | Shopify or WooCommerce store | Custom store + app | |
|---|---|---|---|
| Best for | Testing demand with no setup | Brands with up to a few thousand SKUs and 1-3 stores | Brands with many stores, complex returns or loyalty rules |
| Customer data | Mostly stays with the marketplace | Yours | Yours, with full control |
| Size guide, COD and RTO rules | Set by the marketplace | Apps and some custom code | Built exactly to your rules |
| Store stock sync | Separate per marketplace | Through POS apps or an inventory tool | Built into your own system |
| Typical range (GST extra) | Commission per order | Lower than custom; depends on theme and apps | Rs 6-15 lakh store; app Rs 4-12 lakh |
Ranges depend on scope. Compare platforms in Shopify vs WooCommerce, or see our Shopify development service.
We look at your styles, sizes, SKU codes, stores and the channels you sell on, and decide Shopify, WooCommerce or custom with you.
We set up a size chart per fit, fabric and care fields, and a clean SKU structure so stock syncs correctly with your POS.
Large images, zoom, colour swatches, video, and fast mobile pages. Your brand look, not a template thousands of stores use.
Payment gateway, COD limits, pincode checks, shipping labels and the return and exchange flow are built and tested with real orders.
We place test orders on low-end Android phones and slow networks, ship test parcels and process a return end to end.
The store goes live, the app goes to Play Store and App Store if you need one, and we can run ecommerce SEO, Instagram and Google Shopping campaigns.
A brand website with collections and an enquiry form, without online checkout, typically costs Rs 1-4 lakh. A Shopify or WooCommerce store with a custom theme, size guides, COD rules and courier integration costs less than a custom build and can go live in a few weeks. A custom ecommerce store with catalogue, cart, payments, orders and your own return and stock logic is typically Rs 6-15 lakh. A shopping app on top of it, with accounts, loyalty and alerts, is a mid-complexity build at Rs 4-12 lakh. GST is extra, and yearly upkeep is usually 15-25% of the build cost.
Cost goes up with the number of stores whose stock must sync, custom loyalty or store-credit rules, multiple warehouses, and B2B wholesale pricing on the same site. It comes down if your product photos and SKU codes are ready and you start on Shopify. Product photography and content are often the slowest part, so plan them early. For a fuller breakdown, see ecommerce website cost and our tips to reduce cart abandonment.
The first mistake is copying a generic size chart. Every pattern fits differently, and buyers know it. Measure your own garments and add a line on how each style fits. It costs a few days and saves months of exchanges. The second is offering COD to everyone with no checks. COD is still how many Indian buyers prefer to pay, so do not switch it off, but confirm high-value COD orders and give a small reason to prepay.
Third, do not leave marketplaces overnight. They bring buyers who would never find you. Use them for discovery and push repeat buyers to your own store with inserts in the parcel and WhatsApp follow-ups. Fourth, legal basics matter: product pages should carry the declarations required for packaged goods sold online, such as MRP, the seller's details and country of origin, along with a clear return and refund policy. Check the exact list with your CA or legal adviser.
If your sales are mostly one-time gifting buyers or you have under a hundred styles, you probably do not need an app yet. A fast mobile store, a WhatsApp catalogue and strong Instagram content will do more for you. Build the app when you have repeat buyers who would actually install it.
We will show you where your store loses orders and margin, and what to fix first. Free first call.
Shopify suits most brands starting D2C with up to a few thousand SKUs. A custom store makes sense when you have several stores to sync, unusual return or loyalty rules, or wholesale and retail on one site.
By confirming COD orders on WhatsApp, setting COD limits by order value and pincode, blocking repeat refusers, and offering a small prepaid discount. Each rule is set by you in the admin panel.
Yes. Each style can link to its own size chart with garment measurements and fit notes, so a slim kurta and a loose anarkali show different guidance.
Yes. We connect your store POS or inventory tool so stock is counted once per SKU, and a sale in the shop updates the website within moments.
Yes. The exchange flow lets a buyer pick a new size, books a reverse pickup and reserves the new size, so you keep the sale instead of refunding it.
Yes. Your store catalogue syncs to Instagram and Facebook shops and to a WhatsApp catalogue, so prices and stock stay the same everywhere.
GST on apparel depends on the price slab of the item, so the store applies the right rate per product using its HSN code and price. Your CA should confirm the current rates and your invoice format.
Usually yes, for discovery. Your own store is where repeat buyers come back without a marketplace commission. We help you run both without double-selling stock.
We write product descriptions, size and care content and SEO copy. For photography, we can brief your photographer on the angles and sizes the store needs.
Tell us your catalogue size and where you sell today. We will suggest the right store and app, with a cost range.
Website, software, SEO, or AI automation — tell us what you’re trying to achieve and we’ll come back within 24 hours with honest, specific advice. No cost, no commitment.
We’ll go through what you send and get back to you within one business day.