Search Campaigns
Target high-intent keywords so your ads reach people ready to enquire or buy.
Google Ads in Mumbai
Google Ads (PPC) Company in Mumbai
Get in front of customers the moment they search. We run and optimise Google Search, Shopping and display campaigns tuned for cost-per-lead and ROI — not wasted clicks.
Search & ShoppingCost-Per-LeadLanding PagesConversion TrackingROI
Google Ads is paid advertising on Google. Your business shows at the top of search results, on Maps and in Shopping when someone types what you sell, and you pay only when they click. Infoways, based in Mahape, Navi Mumbai, sets up and manages Google Ads for businesses in Navi Mumbai, Mumbai, Thane and across India, and tracks every form fill, call and WhatsApp tap so you can see what each enquiry costs.
It works best when your customers already search for you: a dental clinic in Vashi, a packaging manufacturer in TTC MIDC, an interior designer in Thane, a coaching class during admission season. If people type your service into Google with an area name or “near me”, Google Ads can put you in front of them within days of going live.
Work With Infoways
Google Ads (PPC) Company, done properly.
A Navi Mumbai team, one clear plan, and work you fully own.
Get a free consultation
What We Do
PPC That Pays Back
Google Ads works when it’s built around intent, conversion and tight optimisation — that’s what we do.
Shopping Ads
Product listing ads that put your store in front of shoppers.
Landing Pages
Conversion-focused landing pages that turn clicks into leads and sales.
Conversion Tracking
Proper tracking so every rupee is measured against real results.
Ongoing Optimisation
Continuous testing of keywords, bids, ads and audiences to lower cost-per-lead.
Transparent Reporting
Clear reports on spend, leads, cost-per-lead and ROI — no jargon.
Ready to get started with Google Ads?
Get a free Google Ads review — we’ll show you where your budget is leaking and how to fix it.
Get a Free Ads ReviewCampaign Types
Google Ads Campaign Types and When to Use Them
Picking the wrong type is a common reason budgets disappear without enquiries.
| Campaign type | 1Where your ad shows | 2Use it when |
|---|---|---|
| Search | Text ads above Google results for the keywords you choose | You sell a service people search for: clinics, contractors, coaching, B2B suppliers |
| Shopping | Product photo, price and store name above results | You run an online store and can keep a product feed updated in Merchant Center |
| Performance Max | Search, YouTube, Display, Maps and Gmail from one campaign | You already have steady conversion data for Google’s automation to learn from |
| Display | Image ads on websites and apps in Google’s network | You want to remind past website visitors who did not enquire (remarketing) |
| YouTube | Video ads before or during YouTube videos | Your product needs showing or explaining, or you want reach in a city |
1Where your ad shows
- Search
- Text ads above Google results for the keywords you choose
- Shopping
- Product photo, price and store name above results
- Performance Max
- Search, YouTube, Display, Maps and Gmail from one campaign
- Display
- Image ads on websites and apps in Google’s network
- YouTube
- Video ads before or during YouTube videos
2Use it when
- Search
- You sell a service people search for: clinics, contractors, coaching, B2B suppliers
- Shopping
- You run an online store and can keep a product feed updated in Merchant Center
- Performance Max
- You already have steady conversion data for Google’s automation to learn from
- Display
- You want to remind past website visitors who did not enquire (remarketing)
- YouTube
- Your product needs showing or explaining, or you want reach in a city
Most small and local businesses should start with Search and add others later. Our guide on how to advertise on Google walks through the setup.
How We Work
How We Set Up and Run Your Google Ads
Tracking goes in before the first rupee is spent.
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1
Step 1
Account review
If you already run ads, we read the search terms report to see what you actually paid for. If new, we create one in your business name.
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2
Step 2
Keyword research
We list the searches that show buying intent and build negative keyword lists to block words like jobs, free, course or DIY.
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3
Step 3
Tracking setup
Conversions for form submits, calls from ads, calls from the website and WhatsApp clicks.
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4
Step 4
Ads and landing page
Small ad groups by service, ads that repeat the searcher’s words, sitelink, call and location assets, and a landing page that matches the ad.
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5
Step 5
Controlled launch
Location targeting set to the areas you actually serve, ads scheduled around your working hours, and a daily budget cap.
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6
Step 6
Weekly tuning
Remove wasted search terms, shift budget to the ads and keywords bringing enquiries, and test new ad copy.
Included
What Our Google Ads Management Includes
- Google Ads account in your business name, with you as owner
- Keyword research and negative keyword lists
- Campaigns grouped by service and location
- Ad copy with sitelink, call, location and callout assets
- Conversion tracking for forms, calls and WhatsApp clicks
- GA4 and Search Console linked to the ads account
- Landing page review, or a new landing page if needed
- Weekly search-term cleanup and bid changes
- Monthly report on spend, leads and cost per lead
Cost
What Decides Your Google Ads Cost
You pay two separate things: the ad spend, which goes straight to Google from your own card or account, and our management fee for setup, ads and ongoing work. We do not publish fixed packages because the right ad budget depends on your market.
The price of each click is set by an auction. A keyword like “lawyer in Andheri” has many advertisers bidding, so clicks cost more than a niche search for an industrial part. Google also scores your ad and landing page for relevance (Quality Score), and a better score lowers what you pay for the same position. The size of the area you target, the hours you run and how well your landing page turns clicks into enquiries all change your final cost per lead. If you need a new page, a landing page takes 5-7 working days. For a fuller breakdown, read Google Ads cost in India.
Ads or SEO?
Google Ads vs SEO: Which Should You Start With?
Google Ads gets you seen in days but stops the moment you stop paying. SEO takes about 3-6 months to build but keeps bringing enquiries without a per-click charge. Many businesses run both: ads for leads now, SEO and local SEO to bring down the cost of each lead over time. Our article on Google Ads vs SEO compares the two in more detail.
Honest Advice
Common Google Ads Mistakes, and When Ads Are Not the Answer
Common mistakes: sending every click to the home page instead of a page about that service; using broad match keywords with no negative list that let ads show to job seekers; counting page views as conversions, which makes results look better than they are; accepting every automatic Google recommendation; targeting all of India when the business serves one city; and judging a campaign after one week..
Google Ads is not always the right first step. If nobody searches for your product yet because it is new, paid social usually works better. If your website is slow or hard to use on a phone, fix that first, or the clicks will be wasted. And if the budget is too small to get a steady flow of clicks, it is better to start with SEO and a strong Google Business Profile.
Related Services
Services That Work With Google Ads
Ads convert better when the page and profile are right.
FAQ
Google Ads — Common Questions
Still have a question?
Ask us on WhatsApp. A real person from our Navi Mumbai team replies.
Ask on WhatsAppHow quickly do Google Ads generate leads?
Often within days of launch — paid search puts you in front of high-intent searchers immediately, unlike SEO which builds over time.
What budget do I need?
It depends on your industry and competition. We recommend a realistic budget that can generate meaningful data and scale it as results come in.
Do you build the landing pages?
Yes — conversion-focused landing pages are part of getting a strong return from ad spend.
Is there a lock-in?
No — we work month to month and earn your business with results.
What is Quality Score?
It is Google’s 1 to 10 rating of how relevant your keyword, ad and landing page are to the search. A higher score usually means a lower cost per click and a better position, so matching the ad and page to the search pays off directly.
Should I use Performance Max or Search?
For most local service businesses we start with Search, because you control the keywords and can see exactly what people searched. Performance Max can work well for online stores and accounts that already have steady conversion data.
Can you take over my existing account?
Yes. We review what is already running, keep what works and fix the tracking and wasted spend. You keep full ownership of the account and its history.
I get clicks but very few enquiries. Why?
Usually the ads show for the wrong searches, the landing page does not match the ad, or the page is slow on mobile. Checking the search terms report and the page itself normally shows the cause quickly.
Get Leads From Google Ads
Get a free Google Ads review — we’ll show you where your budget is leaking and how to fix it.
Get a Free Ads ReviewFree Consultation
Tell Us About Your Project
Tell us what you want to achieve with your website, software, SEO or AI automation. We reply within one business day, usually the same day, with specific advice, at no cost and with no commitment.
- We review your current website, software and rankings
- We suggest the highest-impact place to start
- You get a clear picture of scope and timelines
- No sales pressure, just honest advice.
Got it, thank you!
We’ll go through what you send and get back to you within one business day, usually the same day.
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+91 79770 75981
amol@infoways.in