AI Voice Agent for Business in India, Calling in Hindi, Marathi and English
We write the call script, pick the voice platform and phone line, connect it to your CRM, Google Sheet or Tally, and test it on real Indian phone lines. Reminders and lead calls go out on time, and anything tricky goes to your staff.
Why would your business need an AI voice agent?
Because the calls that bring in money, such as payment reminders, lead callbacks and appointment confirmations, are the first ones to slip when your team is busy. An AI voice agent is software that makes and answers those phone calls in a natural voice, understands what the caller says, and takes the next step, like updating your CRM or sending a UPI link. It works in Hindi, Marathi, English or Hinglish, and passes the call to your staff when a person is needed.
Take a building-materials distributor in Turbhe, Navi Mumbai with around 400 dealers on credit. Two people from accounts spend Monday ringing dealers about overdue bills, and by Thursday half the list is untouched. An AI calling agent can ring every overdue dealer at 10.30 on Monday, read the exact invoice and amount from Tally, ask when they will pay, and log the promised date in a Google Sheet. Dealers who dispute a bill land on the accounts head's list with a note of what they said.
Products like Bolna, Sarvam, Ringg and Exotel provide the voice technology. Infoways turns one of them into a working calling system for your business: we write the call flow and scripts, choose the platform and telephony, connect your data, test on noisy lines and keep it running. We are a web, app, software and AI company at B-102, Technocity, Mahape, Navi Mumbai, working with businesses in Mumbai, Thane, Pune and across India, with no partnership with any platform named here.
Calling problems an AI voice agent fixes
Calls owners tell us keep falling through, and what an agent does about each.
Leads from ads go cold because nobody calls them back for two days
A Thane interior firm gets 40 form fills from a weekend campaign, and by Tuesday most have spoken to a competitor.
With AI01The agent calls each lead within minutes, asks budget and timeline, and books a site visit for the serious ones.
Payment follow-up eats my accounts team's whole Monday
A Bhiwandi wholesaler's two accountants spend every Monday ringing dealers about the same overdue bills.
With AI02The agent calls the whole list from Tally, notes each promised date and sends a UPI link during the call.
Patients forget appointments and the slot is wasted
A dental clinic in Panvel loses slots every day to patients who simply forgot.
With AI03The agent calls the evening before, confirms or reschedules, and updates the booking sheet so freed slots can be filled.
Customers call after six and nobody picks up
A Pune spare-parts dealer's phone rings after the shop shuts, and those callers try someone else.
With AI04The agent answers stock and timing questions from your list and books a morning callback with notes.
Half our cash-on-delivery orders come back unopened
A Mumbai D2C brand ships orders to people who never meant to buy or gave a wrong address.
With AI05The agent confirms each order before dispatch and corrects the address, so doubtful orders are held back.
Fee reminders to parents feel awkward for my staff
Staff at a Dombivli coaching institute put off calling parents about pending instalments.
With AI06The agent makes a polite reminder call in Marathi or Hindi and passes any parent who wants to talk to the office.
What changes when an AI voice agent makes your routine calls?
Typical situations in a small Indian business, today and with an agent in place.
Today
- New lead from Google or Meta adsCalled the next day, if someone remembers
- Overdue dealer paymentsA few people ring dealers when they get time
- Tomorrow's appointmentsFront desk calls some patients between walk-ins
- Calls after closing timeMissed, and the caller tries someone else
- Angry or complicated callersWhoever picks up handles it
With an AI voice agent
- New lead from Google or Meta adsCalled within minutes, qualified, and handed over with notes
- Overdue dealer paymentsEvery overdue dealer called on schedule, promised dates logged, UPI link sent
- Tomorrow's appointmentsEvery booking confirmed the evening before, reschedules updated
- Calls after closing timeAnswered, common questions handled, callback booked
- Angry or complicated callersPassed to the right person with a summary of the call
Which businesses use AI calling agents?
If your team makes the same kind of call every day, an AI calling agent can usually make it. Pick a sector to see the businesses that use them and the calls they hand over.
Healthcare
Calls cover bookings, reminders and directions only. The agent never gives medical advice and hands symptom questions to staff.
Clinics and doctors
- Appointment confirmation
- Next-day reminders
- Follow-up visit reminders
Hospitals
- OPD booking calls
- Health check package enquiries
- Post-discharge follow-up
- Feedback calls
Dental clinics
- Cleaning recall reminders
- Root canal next-sitting reminders
- No-show follow-up
Diagnostic labs
- Home collection slot confirmation
- Fasting instructions
- "Report is ready" calls, never results
Physiotherapy centres
- Session reminders
- Package renewal reminders
Veterinary clinics
- Vaccination due reminders
- Grooming slot confirmation
Pharmacies
- Order ready or out for delivery
- Delivery address check
Banking and finance
Banks, NBFCs, insurers and other regulated firms must place service calls from 1600-series numbers under TRAI rules.
Banks and NBFCs
- EMI due reminders
- KYC update reminders
- Loan application follow-up
Insurance agents and brokers
- Renewal due reminders
- Missing document follow-up
Microfinance and gold loan firms
- Repayment reminders
- Branch visit scheduling
Mutual fund distributors
- Failed SIP follow-up
- Review meeting booking
CA and tax firms
- ITR and GST document reminders
- Due-date reminders
Education
Coaching institutes
- Instant callback on new enquiries
- Demo class booking
- Fee instalment reminders
Schools
- Fee due reminders
- Admission enquiry follow-up
- PTM reminders
Colleges and universities
- Admission lead qualification
- Document submission reminders
Online course sellers
- Trial follow-up
- Payment reminder after checkout drop
Real estate and home
Builders and channel partners
- Lead qualification on budget and location
- Site visit booking
- Visit reminders
Interior designers
- Lead qualification
- Site measurement booking
Housing societies
- Maintenance due reminders
- AGM and meeting reminders
Home services
- AC service and pest control booking
- AMC renewal reminders
- Technician arrival calls
Solar installers
- Lead qualification
- Site survey booking
Retail and ecommerce
Online stores and D2C brands
- Cash-on-delivery order confirmation
- Failed delivery rescheduling
- Return pickup booking
Electronics and appliance dealers
- Installation booking
- Warranty registration reminders
Furniture stores
- Delivery slot confirmation
- Assembly visit booking
Retail chains
- Order pickup reminders
- Post-purchase feedback
Automobile
Car dealers
- Test drive booking
- Service due reminders
- Insurance renewal reminders
Two-wheeler service centres
- Service reminders
- Vehicle ready calls
Car leasing and rental firms
- Booking confirmation
- Lease payment reminders
- Vehicle return reminders
Hospitality and travel
Hotels and resorts
- Booking confirmation
- Pre-arrival calls
- Feedback after checkout
Restaurants and caterers
- Table reservation confirmation
- Catering enquiry callback
Travel agents
- Itinerary confirmation
- Visa document reminders
- Payment due reminders
Banquet halls and event planners
- Enquiry qualification
- Booking and balance reminders
Local services
Gyms and fitness studios
- Free trial follow-up
- Membership renewal reminders
Salons and spas
- Appointment reminders
- Package expiry reminders
Driving schools
- Lesson slot reminders
- Licence test date reminders
Courier and logistics firms
- Delivery slot confirmation
- Address check before dispatch
B2B and trade
Distributors and wholesalers
- Payment reminders to retailers
- Repeat order calls
Manufacturers
- Dealer order follow-up
- Dispatch confirmation
Recruitment and staffing firms
- First-round candidate screening
- Interview scheduling
Internet and cable providers
- Bill due reminders
- Installation scheduling
NGOs and trusts
- Donation receipt and thank-you calls
- Event reminders
41 kinds of business across 9 sectors. Medical, legal and money advice always stays with a person.
How does an AI calling agent handle one call, start to finish?
A payment reminder call for the Turbhe distributor, as we usually build it.
- 1
The list is pulled from your data
At 10 am the system reads the overdue list from Tally or a Google Sheet. Dealers who opted out, or who paid since yesterday, are dropped.
- 2
The agent dials and introduces itself
It calls from your registered business number in the dealer's language, says it is an automated assistant and that the call is recorded. Asked whether it is a real person, it says plainly that it is an AI.
- 3
It states the facts and listens
It reads out the invoice and amount and asks when payment can be expected. Dealers talk over it, switch to Hindi halfway, or say "Monday ko kar dunga", and the agent still gets the date.
- 4
It takes the next action
A promised date goes into the sheet. A dealer who wants to pay now gets a UPI link by SMS or WhatsApp during the call.
- 5
Hard calls go to people
An angry dealer, a dispute or a request for a person goes to your staff in office hours, or becomes a callback after hours, with a two-line summary.
- 6
You review the day
By evening every outcome, recording and transcript is in one report, and early on we review sample calls with you to fix the script.
Which of your calls could an AI agent make tomorrow?
Send us the call your team repeats most, whether reminders, lead callbacks or appointment confirmations. We will map the call flow, flag the TRAI and consent points, and tell you honestly if a person should keep making that call.
Should you use a DIY voice AI platform, get it set up, or hire calling staff?
Three ways to handle a few hundred repetitive calls a week.
DIY on a voice AI platform
- Who writes the script
- You, in the platform's builder
- Phone line and TRAI compliance
- You handle registration with the telecom provider
- Link to CRM, Sheets or Tally
- Possible if you can work with APIs or webhooks
- Handling unusual callers
- Depends on how much you test
- Best for
- Teams with a technical person and time to test
Set up and run by Infoways
- Who writes the script
- We draft it with you and test it on real callers
- Phone line and TRAI compliance
- We plan number type and registration with you
- Link to CRM, Sheets or Tally
- We build and maintain the links
- Handling unusual callers
- Tested on noisy lines, interruptions and language switching, with a human handoff
- Best for
- Businesses that want it working without learning the platform
Hire telecallers
- Who writes the script
- Your team lead, then each caller improvises
- Phone line and TRAI compliance
- Same rules; staff often use personal mobiles
- Link to CRM, Sheets or Tally
- Manual entry after each call
- Handling unusual callers
- People handle these best
- Best for
- Complex, high-value or sensitive conversations
Many businesses mix the two: the agent makes routine calls and your best telecaller handles the ones it passes over. Still deciding where AI fits? See AI implementation.
What TRAI, DLT and DPDP rules apply to AI voice calls in India?
An automated call follows the same telecom rules as a human telecaller, set by TRAI's TCCCPR, 2018, amended in February 2025. The points below are as of November 2026; your telecom provider confirms how they apply to you.
Promotional calls must come from 140 series numbers. TRAI's July 2026 clarification says any business making promotional calls must register with a telecom provider under TCCCPR, and customers who block a sector on the DND registry will not get them. The 1600 series is for service and transaction calls, and TRAI has mandated it for entities regulated by RBI, SEBI, IRDAI and PFRDA calling existing customers, and for government. A bank, NBFC, broker or insurer should run AI reminder calls on 1600. Other businesses should ask their provider which number their service calls need.
The February 2025 amendment restricts ordinary 10-digit numbers for telemarketing and brings in disclosure of auto-dialer and robocall use. Consent given for an ongoing transaction, such as a lead's enquiry, is valid for 7 days. Implied consent for service calls lasts only as long as the contract. After an opt-out, you cannot ask for consent again for 90 days. Penalties hit the sender's connections: outgoing services barred for 15 days on a first violation, and disconnection of all lines, including PRI and SIP trunks, for a year plus blacklisting on repeat.
Under the Digital Personal Data Protection Act, 2023, recordings and transcripts are personal data. The DPDP Rules were notified on 14 November 2025 with an eighteen-month phase for most duties, says the PIB backgrounder. They need a clear consent notice stating the purpose, let people withdraw consent any time, and allow 90 days to answer access, correction or erasure requests. Penalties go up to Rs 250 crore for failing to keep data secure. In the flows we set up, the agent announces that it is automated and the call is recorded, and recordings are kept only as long as you need them.
If the call ends with a WhatsApp message, the WhatsApp Business Messaging Policy applies too: message only people who gave you their number and opted in, and stop when they ask. SMS links go through DLT registered headers and templates. For clinics, the agent handles bookings, reminders and directions only, never medical advice, symptoms or reports.
Sample lines, written in Roman script.
Can an AI voice agent speak Hindi and Marathi, and cope with Indian phone lines?
Yes, with work. Sarvam's Bulbul speech model, for example, lists Hindi, Marathi and Indian English among its supported languages. Whether callers stay on the line depends on the script and the testing.
Most callers in Mumbai and Pune mix languages. A dealer may start in Hindi, switch to Marathi for the amount and say the date in English. We write scripts the way people speak, so the agent says "aapka payment pending hai" instead of a textbook sentence, and we set rules so amounts, invoice IDs and dates are read the way your customer would say them.
Phone audio is the other half. Calls get answered on a two-wheeler, in a godown with a forklift running, or on one bar of signal. We test with recordings like that, tune how long the agent waits before speaking, and have it ask once more and then offer a callback instead of guessing. Payment flows end with a UPI link the customer can tap, since nobody wants to note down account numbers mid call.
What does Infoways set up and hand over?
Everything needed to run your calls, documented for your team.
- 01A call flow for each use case, showing where a person steps in
- 02Scripts in Hindi, Marathi, English or Hinglish, approved by you
- 03Platform and voice selection, with the reasons explained
- 04Phone number setup and a checklist of the TRAI registration your provider needs
- 05Links to your CRM, Google Sheets, Tally, Zoho or your own software
- 06Live transfer to staff in office hours and callback booking after hours, with call summaries
- 07Do-not-call and opt-out handling built into the list logic
- 08Testing on real phones and noisy lines before launch, then a small pilot batch
- 09A daily or weekly report of outcomes, recordings and transcripts
- 10Script reviews in the first weeks, then ongoing support
What affects the cost of an AI voice agent in India?
We quote per project, so there is no fixed price here. Costs fall into two parts: setup work, and the running cost of every minute on the phone.
Running costs are mostly per minute. Platforms charge for speech recognition, the language model and the voice, with telephony on top. Bolna's pricing page, for example, lists a pay-as-you-go starting rate of $0.06 a minute (about Rs 5.52) as of November 2026, and its documentation says telephony and a platform fee are added per minute. Other platforms price differently, and rates drop with committed volume, so we compare them for your expected minutes.
Setup cost depends on how many call types you need, how many languages each script runs in, and how many systems the agent reads from or writes to. One reminder flow reading one sheet is small; a lead flow that checks your CRM, books slots and transfers to three teams is larger. Volume and monthly call reviews also matter.
Where is an AI voice agent the wrong choice?
Cold calling lists you bought or scraped is a bad fit. Those people never gave consent, it puts your telecom connections at risk under TRAI rules, and we do not set it up.
Calls that need judgment or trust should stay with people. That covers large negotiations, serious complaints, anything about a patient's condition, and tax, legal or investment advice. The agent can book these calls for your staff.
Very low volumes rarely justify the setup. Fifteen calls a week can stay with your team and a shared call list. An agent also needs clean data: if the overdue list in Tally is often wrong, the agent will read out wrong amounts with confidence, so fix that first.
Get a call flow drawn for your business, free
Tell us the calls you make, the language your customers speak and where your data lives. Within one business day we will send a draft flow, the platform options that suit it, and the compliance points to check with your telecom provider.
- Office in Mahape, Navi Mumbai
- Reply within one business day
- Accounts and data in your name
AI voice agent questions businesses ask us
What is the difference between an AI voice agent and an IVR?
An IVR plays recorded menus and asks callers to press keys. An AI voice agent listens to what the caller says in their own words, understands answers like a payment date or a budget, replies in a natural voice and can update your CRM during the call. It can still transfer the caller to a person.
Will customers know they are talking to an AI?
They should, and in our setups they do. The agent says at the start that it is an automated assistant calling for your business and that the call is recorded. If a caller asks whether they are speaking to a real person, it answers honestly and offers to connect them to your staff.
Can the AI calling agent speak Hindi, Marathi and Hinglish?
Yes. Current Indian voice models handle Hindi, Marathi and Indian English, and the better platforms cope with callers who mix languages mid sentence. We write scripts in everyday spoken language, set rules for reading amounts and dates, and test with real callers before launch so the voice sounds natural to your customers.
Is it legal to make AI calls to customers in India?
Yes, if you follow the telecom rules that apply to human telecallers. As of November 2026, TRAI requires promotional calls from registered 140 series numbers, reserves the 1600 series for service calls by regulated financial entities and government, honours DND preferences and limits how long consent lasts. Recordings also count as personal data under the DPDP Act.
Which voice AI platform do you use?
It depends on your calls. Bolna, Sarvam, Ringg and Exotel are among the options for Indian languages, and they differ on voices, pricing, telephony and integrations. We have no partnership with any of them. We choose based on your languages, call volume, the systems to connect and per-minute cost, and explain why.
Can it connect to Tally, our CRM or Google Sheets?
Yes. Most useful flows read data before the call and write results after it. Payment reminders read overdue invoices from Tally or a sheet, lead calls pull from your CRM or ad forms, and outcomes such as promised dates or callback requests go back to the same place, so nobody retypes call notes.
What happens when the AI cannot answer a question?
It does not guess. If a caller asks something outside the script, raises a dispute, sounds upset or asks for a person, the agent transfers the call to your staff in office hours or books a callback after hours. Your team gets a short summary so the customer does not repeat everything.
Can an AI voice agent answer our incoming calls too?
Yes. Inbound agents answer when your lines are busy or after hours, handle common questions such as timings, location, order status or fees, and take callback requests for everything else. For clinics, salons and similar front desks, our AI receptionist service covers bookings across calls and WhatsApp.
How long does it take to set up an AI calling agent?
A single flow, such as payment reminders reading one sheet, can usually be tested within a few weeks once scripts are approved and the phone number is ready. Telecom registration, the number of languages and the systems to connect take most of the time. We always start with a small pilot batch.
Do you work with businesses outside Mumbai?
Yes. We are based in Mahape, Navi Mumbai and work with businesses across Mumbai, Thane, Pune and the rest of India. Voice agents are set up and managed remotely, so language matters more than location. We write and test scripts for the languages your customers speak.
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