Project microsites with the RERA number and MahaRERA QR code placed the way the 2025 order expects, leads from ads and portals answered in minutes, channel partner tagging that settles who brought the buyer, live inventory by tower and floor, cost sheets on carpet area from the approved price list, and demand letters raised when each slab is certified. Built for developers, channel partner firms and brokers across Mumbai, Navi Mumbai, Thane, Pune and the rest of India.
Reply within one business day · Navi Mumbai team · Website, app and admin under one roof
Marketing, sales and post-sales on one set of records: the lead, the partner who brought them, the unit, the booking, the agreement and every demand and receipt.
A group site plus one fast microsite per project, built to turn ad clicks and searches into booked site visits, with RERA details correct on every page.
A channel partner app for brokers, a sales app for your team at the gallery, and a buyer app for customers after booking.
The engine behind everything, used by pre-sales, sales, CRM, accounts and management.
A residential launch in Panvel, Thane or Hinjewadi today runs on four lead streams at once: Google and Meta ads to a project microsite, listings on property portals, walk-ins at the sales gallery, and channel partners who bring their own buyers for a share of brokerage. Pre-sales calls every lead, books a site visit, and sales takes over at the gallery with a price list, a cost sheet and a hold on a unit. After booking, a CRM team handles the agreement for sale, stamp duty and registration, home loan paperwork, and two to four years of demand letters as each slab is cast.
Ad leads go cold because nobody calls for six hours. Two partners, or a partner and your own pre-sales team, claim the same buyer, and the brokerage fight sours a relationship you need for the next launch. The inventory sheet is out of date by afternoon, so two executives promise the same 14th-floor unit. Cost sheets are typed by hand and miss parking or floor rise. Demand letters go out late after a slab, collections slip, and buyers who cannot see their own payment schedule call the CRM team every week.
The Real Estate (Regulation and Development) Act 2016 requires the RERA registration number and the authority’s website on every advertisement of a registered project. MahaRERA made its project QR code compulsory in promotions from August 2023, and an April 2025 order set where and how large the details must appear, across print, hoardings, social media and messaging. MahaRERA has also required agents to train and pass a competency exam, de-registered thousands who did not, and asked promoters to deal only with certified agents.
Infoways, a web, app and software company in Mahape, Navi Mumbai, close to some of the region’s busiest residential markets, builds project microsites, real estate CRMs, channel partner apps and buyer apps. We have also built a CRM for a leasing business. Below: how each module works, the RERA and Maharashtra rules it has to respect, how it compares with ready-made real estate CRMs, the numbers to track, and what to ask any vendor before you sign.
Talk to us about your real estate businessWho uses each part, what they do on screen, and the cases that decide whether your sales team trusts it.
Each project gets its own fast microsite from a shared template: overview, floor plans, amenities, location, construction updates and a visit booking form. The RERA registration number, MahaRERA website and project QR code sit in the header of every page and every ad creative, in a font at least as large as your phone number, as the April 2025 order expects. Floor plans show RERA carpet area clearly; if you also show other areas, they are labelled. Possession date and project details are pulled from one record, so the site never contradicts your registration. A phase registered separately gets its own number and QR code.
Solved in your appLeads from Meta and Google lead forms, the microsite, portals (where they offer an export, email alert or API), missed calls and walk-ins land in one list with source and campaign. Duplicates are matched by phone number. Each new lead gets a WhatsApp reply with the brochure within a minute and is assigned to the next free pre-sales executive by round robin, language or project. If nobody calls within your set time, the lead moves to someone else and the manager sees it. Promotional calling follows TRAI’s rules: registered 140-series numbers and respect for the customer’s DND choices.
Solved in your appPartners register in the partner app with their firm details, PAN, GST and MahaRERA agent registration number, and the panel checks the certificate before approving. A partner tags a buyer with name and phone; the system time-stamps it, checks the number against existing leads and either accepts the tag for your set validity period or tells the partner the buyer is already with someone. When the buyer visits, OTP check-in at the gallery confirms who brought them. The rules (validity days, what happens on a revisit, walk-in conflicts) are written as settings, so the next dispute is settled by the record.
Solved in your appEvery unit by tower, wing, floor and number, with type, RERA carpet area, facing, floor rise band and status: available, on hold, booked, agreement done, registered. A sales executive can hold a unit for a set number of hours; the hold expires automatically, and only a manager can extend it. Blocked or management-quota units are hidden from partners. The gallery tablet shows a colour-coded tower view, and partners see only what you release to them. Two people cannot book the same unit, because the status changes in one place.
Solved in your appThe cost sheet is worked out from the approved price list for that unit: base rate on carpet area, floor rise, view or corner premium, parking, other charges, applicable GST on the agreement value, and estimated stamp duty and registration shown as an estimate the buyer should confirm. Discounts beyond a limit need a manager’s approval in the app. The booking form fills itself from the lead and unit, KYC documents are uploaded, and the booking amount is paid by UPI or card through your gateway, kept within the limit RERA sets before an agreement is registered.
Solved in your appAfter booking, the CRM team tracks each unit through the steps to a registered agreement for sale: draft agreement on the format your lawyer approved, buyer review, stamp duty paid online, registration appointment at the sub-registrar or through e-registration, and the registered copy uploaded. The tracker shows how many bookings are stuck at each step and for how long. It also stores the home loan bank, sanction letter and disbursement requests, so the CRM team knows which demands will be paid by the bank and which by the buyer.
Solved in your appEach payment plan, whether construction-linked, time-linked or a mix, is set as stages such as agreement, plinth, each slab, brickwork, finishing and possession. When your engineer marks a stage complete with the certificate, the system raises demand letters for every unit on that plan, emails and WhatsApps them, and shares them with the buyer’s bank for disbursement. Receipts go out when money lands. Interest on late payment follows the rate in your agreement. Collections in the separate project account can be reported by project for your CA’s RERA withdrawal certificates.
Solved in your appAfter booking, the buyer sees their unit, agreement, payment schedule, demands, receipts, home loan status and monthly construction photos in one app, and raises queries that go to the CRM team with a target date. Near possession, the app carries the possession letter, final dues, a handover checklist and a snag list with photos, room by room, that your site team closes before handover. The buyer can also download the documents the housing society will need once it is formed.
Solved in your appTell us how many projects you are selling, how your partners work today and where leads come from. We will tell you which module to build first.
These apply to registered projects and agents. Maharashtra rules are shown because most of our clients sell in MMR and Pune; other states have their own RERA rules and stamp laws.
| Term or rule | 1What it means | 2How the software handles it |
|---|---|---|
| Project registration (RERA section 3) | Projects above the size limits in the Act must be registered with the state RERA before they are advertised, marketed or sold. | A project cannot go live on the site or in the partner app until its RERA number is entered. Each separately registered phase is its own project record. |
| RERA number in every advertisement (section 11(2)) | Every advertisement or prospectus of a registered project must show the registration number and the RERA website address. | The number and website come from the project record and are placed on every page, landing page and ad template automatically. |
| MahaRERA QR code and the April 2025 display order | The project QR code has been compulsory in promotions since August 2023. An April 2025 order requires the registration number, website and QR code in the top right of the ad, in a font at least as large as the largest contact detail, across print, hoardings, social media and messaging. Penalties apply for breaches. | Ad and microsite templates reserve the top-right block for these details at the right size. WhatsApp creatives and brochures from the system use the same block, so a hurried campaign cannot drop them. |
| Carpet area (section 2(k)) | Net usable floor area of the flat, excluding external walls, service shafts, exclusive balcony or verandah and exclusive open terrace, but including internal partition walls. Sale is to be on carpet area. | Every unit stores RERA carpet area as the main figure. Price lists and cost sheets work from it, and balcony or terrace areas are shown separately. |
| Advance before agreement (section 13) | A promoter cannot take more than 10% of the cost as an advance or application fee before a written agreement for sale is registered. | The booking module warns when payments on a unit would cross the limit before the agreement is marked registered, and accounts cannot raise the next demand until it is. |
| Separate project account (section 4(2)(l)(D)) | Seventy percent of the amounts collected from buyers is to be kept in a separate bank account for that project, withdrawn in proportion to completion with certificates from an engineer, architect and chartered accountant. | Receipts are tagged to the project and its collection account, and reports by project and period help your CA prepare the withdrawal certificates. |
| Agent registration and competency (sections 9-10, MahaRERA orders) | Agents selling in registered projects must register with MahaRERA. Since 2023 MahaRERA has required training and a Certificate of Competency, and has asked promoters to deal only with certified agents. | Partner records hold the MahaRERA agent number and certificate expiry. Expired or missing certificates block new tags and brokerage payouts until renewed. |
| Stamp duty and registration in Maharashtra | Stamp duty is worked out on the higher of the agreement value and the ready reckoner value for the location. For a new flat it is paid on the agreement for sale, online through the state’s system, before registration with the sub-registrar. | Cost sheets show stamp duty and registration as an estimate with the ready reckoner value used. The agreement tracker records payment, appointment and the registered document. |
| GST on under-construction flats | Under-construction residential units are reported to attract GST at 5% without input credit, or 1% for affordable housing, under the scheme in force since April 2019. Ready-to-move flats with a completion certificate generally do not attract GST. | GST is applied by unit category and project status from settings your CA confirms, and shown as its own line on the cost sheet and demand. |
| Telemarketing and consent | TRAI requires promotional calls to come from registered 140-series numbers, and customers can block categories through the DND registry. Buyer data is personal data under the DPDP Act 2023. | Calling goes through registered numbers, DND choices are respected, form consent is stored with each lead, and access is by role. |
We have taken these points from the RERA Act, MahaRERA orders as reported by legal and property publications, and tax publications. Rules change, and how they apply to a given project depends on its facts. Confirm each one with your RERA consultant, lawyer and CA before it goes into your templates. We build the rules you approve; we do not decide them for you.
Most developers we meet already use something. Sell.Do is a real estate CRM built in India with a channel partner module. LeadSquared, Zoho CRM and Salesforce are general CRMs that many builders set up for real estate, often with a local implementation partner. Smaller brokers often run on a portal’s own dashboard and WhatsApp. All of them keep adding features, so compare the current versions against your own list, not last year’s reviews.
For many developers selling one or two projects, a ready-made real estate CRM is the right first choice, and we will say so. It is quick to start, it handles lead routing and follow-ups well, and the vendor carries the upkeep. Before you sign, check that it holds RERA carpet area per unit, enforces holds with expiry, handles partner tagging the way you actually run it, raises demands by stage, and lets you export every lead, unit and payment if you leave.
A custom platform makes sense in a narrower set of cases: a developer with several projects and complex price lists, payment plans and partner slabs that no ready tool models without workarounds; a group that wants one system for sales, post-sales and the buyer app under its own brand; a large channel partner firm that sells for many developers; or a business where the CRM must connect with an ERP, accounting or construction system. Our guide on custom software vs off-the-shelf covers the trade-off.
Most developers use portals and their own system together. The question is how much you own and how well it fits your rules.
| Factor | 1Portal dashboards and Excel | 2Ready-made real estate CRM | 3Your own sales platform |
|---|---|---|---|
| Best for | Brokers with small resale and rental books | Developers with one or two projects | Multi-project developers, large partner firms |
| Who owns the lead | Shared with the portal | You, inside the vendor’s system | You, in your own database |
| RERA details on ads | Added by hand | Templates vary, check | Built into every template |
| Partner tagging rules | Phone calls and WhatsApp | Standard tagging, check your rules fit | Your validity, revisit and walk-in rules exactly |
| Inventory and holds | Excel sheet | Usually supported | Live, with hold expiry and management quota |
| Demands and buyer app | Not covered | Varies by product | Stage-wise demands and your branded app |
| Time to start | Already running | Weeks | About 3-6 months in phases |
Product names are mentioned only to help you compare. Features change often, so check each vendor’s current offering directly.
All of these come out of the CRM if leads, visits and bookings are recorded honestly. None needs an analyst.
Minutes from a lead arriving to the first real call, by source and executive. Ad leads cool fast. If the median is in hours, routing or staffing is the problem, not the ads. Track the share called within your target, not only the average.
Solved in your appSite visits done divided by leads received, for each source and campaign. It shows which channels bring buyers who actually come. Spend should follow visits and bookings, not cheap leads.
Solved in your appBookings divided by site visits for each sales executive and each project. A wide gap between executives is a coaching issue. A low rate on one project may point to price, product or location concerns you are hearing at the gallery.
Solved in your appSpend on each source divided by bookings that came from it, with partner bookings counted against brokerage instead. This is the number that decides budgets. It only works if every booking keeps its original source.
Solved in your appBookings from channel partners as a share of total, top partners by bookings, and the number of tagging disputes raised. Rising disputes mean your rules are unclear or not applied. Settle them from the record, then fix the rule.
Solved in your appDays from booking to a registered agreement for sale, and bookings stuck past your target. Long gaps risk cancellations, keep advances near the RERA limit, and delay the next demand. The tracker shows exactly which step is stuck.
Solved in your appAmount received against amount demanded for each construction stage, split by buyer-paid and bank-disbursed. Slow bank disbursements usually need paperwork follow-up, not reminders to the buyer.
Solved in your appCancelled bookings as a share of total, with reasons such as loan rejected, price, change of mind or family reasons. Loan rejections point to weak pre-qualification at booking.
Solved in your appSay you are a developer launching a 2 and 3 BHK tower in Panvel near the upcoming metro line. The numbers here are only to show the flow. The microsite goes live with the MahaRERA registration number, website and QR code in the top right of every page and every ad creative, floor plans by RERA carpet area, a location map and a visit booking form. Google and Meta ads point to it, and portal leads come into the same CRM by email alert.
A buyer in Vashi fills the form at 10 pm on Friday. Within a minute she gets a WhatsApp reply with the brochure and a link to pick a visit slot. The CRM assigns her to a pre-sales executive with a call task for 10 am. That same evening, a channel partner from Kharghar tags a different buyer through the partner app. The system checks his MahaRERA certificate is valid, finds no existing lead with that phone number and accepts the tag for your set validity period.
Both buyers visit on Sunday and check in with an OTP at the gallery, so each visit is recorded against the right source and partner. The executive opens live inventory on a tablet, holds a 14th-floor 2 BHK for 48 hours and shares a cost sheet from the approved price list: base price on carpet area, floor rise, parking, GST, and estimated stamp duty and registration clearly marked as estimates. The buyer pays the booking amount by UPI, the unit turns to booked, and the partner’s brokerage for his buyer is worked out by your slab and queued until the agreement is registered.
The CRM team sends the draft agreement, the buyer pays stamp duty online, and registration is done within your target; the registered copy appears in her buyer app. Over the next two years, when your engineer certifies each slab, demand letters go to every unit on that plan, the bank disburses her loan against them and receipts appear in her app with monthly progress photos. At possession, the app carries the possession letter, final dues and a snag list her site visit fills in. Your CRM team spends its time on exceptions, not on status calls.
Lead sources and assignment, call targets, hold periods, price list structure, discount approvals, partner tagging validity and revisit rules, brokerage slabs and payment plans. Your RERA consultant and lawyer review the ad templates, agreement format and anything touching the advance limit.
A microsite template with the RERA block placed correctly, built for one live project first. Lead forms, WhatsApp replies and ad tracking are wired so every lead keeps its source from the first click.
Lead routing, inventory with holds, cost sheets, booking forms and the partner app. We load every unit with carpet area and price list from your approved sheets, and partners with their MahaRERA details, checking every figure with your sales and accounts heads.
Existing leads, bookings, agreements and payment records come in from Excel or the old system and are checked unit by unit. We train pre-sales, sales, CRM and accounts on their own screens, in Hindi or Marathi where they prefer, and run partner sessions on tagging.
Payment plans by stage, demand letter templates, receipts, bank disbursement tracking and collection reports by project. One real demand cycle runs alongside the old method and is compared before switching.
Before sign-off we check the RERA block on every template, hold expiry, duplicate detection, the advance-limit warning, role access (partners see only released units), payment gateway settlement and full data export.
The buyer app goes live once demands are running cleanly. Maintenance and support covers new projects on the same template, rule changes and app updates, and our Google Ads team can run launch campaigns with every lead tracked to booking.
Send us your price list structure, partner rules and the CRMs on your shortlist. We will tell you honestly which fits and where each falls short.
Every developer and brokerage is different, so we quote after understanding yours. A project microsite with the RERA block, visit booking and lead routing to WhatsApp is a small project. A CRM with live inventory, holds, cost sheets, booking forms and a channel partner app is a medium one. A full platform for several projects with demand letters, collections, bank disbursement tracking, a buyer app and links to accounts or ERP is a large one.
Cost goes up with the number of projects and phases, how complex your price list is (floor rise bands, view and corner premiums, parking types, other charges), how many payment plans you offer, how many legacy bookings and payments must be moved and checked, and integrations with portals, telephony, accounting or ERP. It comes down if you start with one project and one sales team, reuse the microsite template for every launch, and add the buyer app when possession is close enough that you will post progress and demands through it.
Timelines: a project microsite usually takes 2-4 weeks once RERA details, floor plans and renders are ready. A CRM with partner app takes about 3-5 months. A full platform runs 6-9 months in phases. See custom CRM development and ERP development for how we approach each part, and app development cost in India for how app features add up.
Do not launch a campaign before the RERA block is right on every creative. Under the April 2025 MahaRERA order, a WhatsApp forward or a hoarding is an advertisement too. Build the block into templates once, so a rushed festival campaign cannot drop it.
Do not buy a CRM before you agree your own partner rules. If your team has never decided how long a tag lasts, or who gets a buyer who saw your ad and then walked in with a broker, software will only make the argument faster. Settle the rules, write them down, then build them in.
Do not let the website say something your registration does not. Carpet area, possession date, amenities and phase details should come from one record that matches what is registered, so marketing cannot drift away from it.
And do not build a buyer app for a project still years from possession unless you will actually post progress and demands through it. An app that goes quiet for months does more harm than none. If you mainly sell resale and rentals, a strong listing website with local SEO may serve you better than an app for now.
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Ask on WhatsAppSection 11(2) of the RERA Act requires the registration number and the RERA website on every advertisement of a registered project. In Maharashtra, MahaRERA made its project QR code compulsory from August 2023, and an April 2025 order set placement in the top right and a minimum font size, across all media including social media and messaging. We build this into every template.
As reported, the April 2025 MahaRERA order covers all forms of advertising, including social media and messaging platforms. Treat every creative, brochure and forward as an ad and include the RERA block. Confirm specific cases with your RERA consultant.
Section 2(k) defines it as the net usable floor area of the flat, excluding external walls, service shafts, exclusive balcony or verandah and exclusive open terrace, but including internal partition walls. The software stores RERA carpet area as the main figure for every unit and shows balcony or terrace separately.
Section 13 of the RERA Act says a promoter cannot take more than 10% of the cost as an advance or application fee before a registered agreement for sale. The booking module warns when a unit’s payments would cross that limit before the agreement is marked registered.
Agents facilitating sales in registered projects must register with MahaRERA, and since 2023 MahaRERA has required training and a Certificate of Competency. It has also asked promoters to deal only with certified agents. The partner app records each partner’s agent number and certificate expiry and can block tags and payouts when they lapse.
It makes ownership clear. Partners tag buyers in the app with a time stamp, duplicate phone numbers are flagged, the tag stays valid for your set period, and OTP check-in at the gallery records who actually brought the buyer. Your rules for revisits and walk-ins are settings, applied the same way every time.
On the higher of the agreement value and the ready reckoner value for that location, at the rate that applies to the area and buyer. For a new flat, it is paid on the agreement for sale before registration. Rates and ready reckoner values change, so the cost sheet shows it as an estimate and the buyer should confirm with the sub-registrar or their lawyer.
Under-construction residential units are reported to attract GST at 5% without input credit, or 1% for affordable housing, while flats sold after a completion certificate generally do not. Your CA should confirm the treatment for each project; the software applies it by unit category and status.
Yes. You define each payment plan by stage. When your engineer marks a stage complete with the certificate, demand letters go to every unit on that plan by email and WhatsApp, are shared with home loan banks, and receipts follow as money lands.
Where the portal offers a lead export, email alert or API, yes. Leads from Meta and Google forms, the microsite, missed calls and walk-ins come in directly, so every source sits in one list with its cost per booking.
For one or two projects, a ready-made real estate CRM is often the right start. A custom platform makes sense for multi-project developers with complex price lists and partner slabs, large partner firms selling for many developers, or groups wanting one branded system from lead to possession.
TRAI requires promotional calls to come from registered 140-series numbers, and customers can block categories through the DND registry. We connect calling through registered telephony, record consent on forms and respect DND choices. Check your telemarketing setup with your telecom provider.
Yes, but only what you release. Inventory shows by tower, floor and unit with status, and management-quota or blocked units stay hidden from partners. Holds expire automatically, so a unit is not blocked for weeks.
Buyer phone numbers, KYC and payment records are personal data under the DPDP Act 2023, with the DPDP Rules 2025 coming into force in phases. We build consent on forms, access by role so partners see only their own buyers, and logs for every export.
A microsite usually takes 2-4 weeks once RERA details, floor plans and renders are ready, and later projects are faster on the same template. A CRM with partner app takes about 3-5 months, and a full platform 6-9 months in phases.
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