Your own ordering app, QR menu and table booking for restaurants, cafes and cloud kitchens, so repeat customers order direct instead of paying aggregator commission on every bill.
Reply within one business day · Navi Mumbai team · Website, app and admin under one roof
Direct ordering, dine-in and the kitchen screens, on one menu.
A menu-first website that loads fast on mobile data and takes orders without an app download.
For your regulars: reorder in two taps, track the rider, collect points.
The back office that keeps orders, kitchen and riders in step.
Most restaurants and cloud kitchens in Mumbai and Pune get discovered on Zomato and Swiggy, and that is fine. The problem starts when the same family orders from you every Friday and you still pay the aggregator a commission, often plus ad spend, on every one of those orders. You also never get their phone number. A direct ordering channel is how you keep the customers you already earned.
Direct ordering in practice means four things working together: a mobile-friendly website and app with your live menu, a payment and delivery setup you control, a kitchen screen that receives every order the same way whatever its source, and a reason for the customer to come back to you directly, such as points, a member price or free delivery above a bill value.
This is for single-outlet restaurants that want a QR menu and table ordering, cafes and bakeries that do a lot of takeaway, cloud kitchens running several brands from one kitchen, and small chains that need outlet-wise reports. Infoways builds these from Mahape, Navi Mumbai, for food businesses across India.
These are the leaks we hear about most from owners and kitchen managers.
Repeat orders through aggregators cost commission every time. A direct app with a small loyalty reward moves your regulars over, and the saving on each order goes to you.
Orders taken by phone get misheard, mispriced or forgotten. A web order form and WhatsApp order link put every order on the kitchen screen with the right price and add-ons.
Three tablets beeping and handwritten KOTs mean late and wrong orders. A single kitchen display groups orders by station, shows timers and marks ready.
Prices change and dishes run out. A QR menu updates in seconds, hides sold-out items and shows photos, so captains take fewer questions.
Customers call to ask where their food is. A rider app with live tracking and a delivered tap answers that question and gives you delivery time per rider.
Without phone numbers you cannot send a weekend offer. Direct orders, table bookings and QR orders build your own customer list, with their consent, for WhatsApp offers.
Tell us your outlets, daily orders and how you deliver. We will send a phase-wise estimate.
You do not have to leave Zomato or Swiggy. The question is which orders should come direct.
| What matters | Aggregators only | Direct ordering website | Own app + admin + rider app |
|---|---|---|---|
| Cost per order | Commission and ad spend on every order | Payment gateway fee only | Payment gateway fee only |
| Customer data | Stays with the aggregator | Yours | Yours, with order history and points |
| Discovery by new customers | Strong | Through Google and Instagram | Through Google, Instagram and referrals |
| Delivery | Their riders | Your riders or a delivery partner | Your riders with live tracking |
| GST on delivery orders | Collected and paid by the aggregator | You collect and pay | You collect and pay |
| Typical cost range | No build cost | Rs 1-4 lakh | Rs 4-12 lakh; Rs 10-25 lakh with live tracking at scale |
Ranges are typical, GST extra, depend on scope. Read what Zomato and Swiggy teach restaurants before you decide.
Say you run a cloud kitchen in Kharghar with two brands, a biryani brand and a North Indian thali brand, doing a mix of aggregator and phone orders. Most of the phone orders come from the same housing societies in Sectors 12 to 20. These numbers are only to show the flow.
You launch a website and app with both brands under one login, delivery set to a 5 km radius, and a rule that direct orders above Rs 400 get free delivery and 5% back as points. Inside every aggregator parcel you place a small card with a QR code for the app. A customer in Sector 15 scans it, orders a family biryani and two raitas, and pays by UPI. The order prints a KOT at the biryani station and shows on the kitchen display with a 20-minute timer.
When the cook marks it ready, the system assigns the nearest free rider, who sees the address and the customer's landmark note in the rider app. The customer gets a WhatsApp message with a tracking link. On delivery the rider taps delivered, the customer earns points, and the next Friday the app suggests the same order as a one-tap reorder.
At month end you compare. Say 300 orders moved from aggregators to direct at an average bill of Rs 500. Instead of paying commission on Rs 1.5 lakh of sales, you paid a payment gateway fee and the points you gave away. That difference is what pays for the app, and your own customer list keeps growing.
We study your menu structure, add-ons, combos, stations and peak hours, and how orders reach the kitchen today from every channel.
Menu-first screens, big photos, two-tap reorder and a checkout that works on slow mobile data at 9 pm.
Customer ordering, admin, kitchen display and rider app are built on one menu and order database, so nothing is typed twice.
We run a soft launch with staff and friends ordering at the same time, to check printers, the KDS, payment callbacks and rider assignment under load.
The apps go live under your accounts, with FSSAI and GST details in the right places and the QR codes printed for tables and parcels.
Google Business Profile, Instagram posts and a WhatsApp opt-in so your regulars hear about direct-order offers first.
A restaurant website with menu, outlets, table booking and a simple order-by-WhatsApp flow falls in the business website range of Rs 1-4 lakh. A full ordering website and customer app with payments, admin panel, kitchen display and loyalty is a mid-complexity build, typically Rs 4-12 lakh. If you add your own rider app with live tracking, multiple outlets and brand-wise menus, expect the on-demand range of Rs 10-25 lakh. GST is extra, and yearly upkeep is usually 15-25% of the build cost.
What moves the cost: how many brands and outlets share one kitchen, whether you deliver yourself or through a partner, how deep the POS link goes, and whether table ordering at QR must split bills and send to captains. A first version for one outlet can go live in about 6 to 10 weeks. See our guide on app development cost in India for the line items, and getting restaurant orders online for the first steps.
If you have one outlet and few repeat delivery customers, start smaller: a fast menu website, QR table ordering and a Google Business Profile with photos and correct hours, backed by local SEO so you show up for food near me searches. That costs far less than a native app and still moves some orders direct. Build the app when your repeat base is large enough to make the commission saving real.
The mistakes we see most: pricing the direct app higher than the aggregator out of habit, launching without a reason for customers to switch, delivering further than your riders can manage while food is hot, and forgetting the FSSAI licence number and GST details on the ordering pages. Also note that on aggregator orders the platform deals with GST on the restaurant service, while on your own app you collect and pay it yourself, so your accountant needs the reports from day one.
Share your menu and order volumes. We will show which orders should come direct and what to build first.
Usually no. Aggregators are good at bringing new customers. Your own app is for people who already know you. Most restaurants keep both and use parcel inserts and offers to move regulars to direct ordering.
Either your own riders, using our rider app with live tracking, or a third-party delivery partner booked by API. Many kitchens use their own riders within a short radius and a partner for longer distances or peak hours.
If your POS provides an API, we can send app orders into it and keep the menu in sync. If not, orders go to our kitchen display and admin, and we export sales for your accountant.
Yes. Cloud kitchens can show each brand separately, let customers mix items in one order if you allow it, and route each item to the right station.
On orders through aggregators, the platform handles GST on the restaurant service. On your own app, you charge and pay GST yourself, so the app prints proper tax invoices and gives your accountant a GST report.
Yes, food businesses selling online should show their FSSAI licence or registration number. We add it to the website, app and invoices for each outlet.
Yes. Each table gets its own QR code, orders go to the kitchen with the table number, captains can add items, and the bill can be paid by UPI at the table.
Give them a reason: points on every direct order, free delivery above a bill value, or a member-only dish. A web ordering page also works without a download, which helps first-time customers.
Yes. The admin panel lets you edit prices, photos and add-ons, and toggle an item off in seconds when the kitchen runs out.
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