UX Research & Strategy
Understand your users and their goals before a single screen is drawn — so the design solves real problems.
Interfaces people understand instantly and enjoy using — designed to convert, on brand, and backed by real UX thinking.
UI/UX design is the work of deciding what a user sees on every screen, in what order, and what happens when they tap. UX covers the flow and the logic. UI covers the look: type, colour, spacing and buttons. You need it before a website, web app or mobile app goes into development, and you need it again when an existing product gets complaints like "people start the form but never finish" or "my staff keep calling customers to explain the app".
Good design for India has its own tests. Will a first-time smartphone user in Bhiwandi understand the home screen without help? Does the app still feel quick on a budget Android phone with little free storage and a patchy 4G signal? Can a customer switch to Hindi or Marathi and still see a clean layout, with no text cut off? Does the payment step look like the UPI flow people already trust? A design that passes these tests in a Lower Parel boardroom but fails them in a real customer's hand is not finished.
At Infoways in Navi Mumbai, our designers work alongside the developers who will build the product, so every screen we hand over is one we know can be built. We design in Figma, test with real people from your target group, and give your team a file they can build from without guessing.
If you are also planning the build, see how design fits into our mobile app development and custom website development work.
A Navi Mumbai team, one clear plan, and work you fully own.
Get a free consultationGreat design is invisible — users just get where they need to go. That’s what we design for.
Understand your users and their goals before a single screen is drawn — so the design solves real problems.
Map every screen and journey so the structure is right before visual design begins.
Polished, on-brand interfaces for web and mobile — typography, colour, spacing and components done properly.
Clickable prototypes to test and feel the product before development, reducing costly rework.
Reusable component libraries that keep your product consistent and speed up every future build.
Design decisions guided by what drives enquiries and sales — not just aesthetics.
Get a free consultation and we’ll show you where better design could lift your conversions.
Get Your Free ConsultationSend us your website, app or Figma file. We will walk through it like a new customer would and tell you, in plain words, where people get stuck.
Most buyers ask for "a new design" when a smaller, faster piece of work would fix the real problem. Use this to pick.
| Engagement | 1Best when | 2What you get | 3What it does not cover |
|---|---|---|---|
| UX audit | You already have a live site or app and know something is wrong, but not what | A screen-by-screen list of problems ranked by impact, with suggested fixes and annotated screenshots | New screens or a full redesign |
| Website UI design | You need a new or redesigned business website, landing page or store | Page layouts for mobile and desktop, content structure, and a style guide your developer can follow. Pairs with WordPress builds | Complex logged-in features such as dashboards |
| App or software UX/UI | You are building a new app, portal or internal tool from scratch | User flows, wireframes, a clickable prototype tested with real users, and final screens for every state | The coding itself, unless we also build it |
| Redesign of an existing product | Users or staff complain, and support calls keep rising | An audit first, then new flows and screens that keep what already works | Rewriting backend logic |
| Design system | Several teams or products, and screens that no longer match each other | A Figma component library, colour and type tokens, and usage rules | Designing every product screen |
Not sure which row you are in? Start with the audit. It often shows that a few fixed screens matter more than a full redesign.
Say you run a chain of diagnostic labs across Thane and Navi Mumbai and want an app for booking home sample collection. Your first idea is a home screen full of test packages, offers and a big banner. Before drawing anything, we would speak to a handful of real customers and front-desk staff. In this kind of business, the person booking is often a son or daughter booking for an older parent. They want to know three things fast: is the test available, when can someone come home, and how will I get the report?
So the wireframe puts a search box ("type a test name or upload your prescription") and the next free collection slot at the top. Offers move lower down. The booking flow asks for the patient's name separately from the account holder, because they are often different people. Login uses an OTP on the mobile number, with auto-read on Android so nobody has to type six digits while switching apps. Payment offers UPI first, with pay-at-home kept as an option because many families still prefer it.
Then we test a clickable prototype with people from the real target group, on a low-cost Android phone, not on a designer's laptop. One common finding in tests like this: older users miss small icon-only buttons, so we add text labels. Another: the Marathi version of a button label runs longer than the English one and wraps onto two lines, so we widen the button and shorten the copy with your team's help.
Only after these rounds do we polish the visual design and hand over the Figma file to developers. The result is an app that matches how your customers actually book, and far fewer changes once the code is written. The same approach suits healthcare businesses and any service where the buyer and the end user are different people.
We learn what the product must achieve for the business: more bookings, fewer support calls, faster staff work. We agree what "better" will mean before design starts.
Short interviews and screen recordings with people from your actual audience, including Hindi or Marathi speakers and budget Android users where they matter. For live products we also review analytics and support tickets.
Every journey mapped as simple grey screens: sign-up, search, checkout, error states, empty states. You review structure here, when changes cost almost nothing.
A Figma prototype that feels like the real app. We put it in front of users, note where they hesitate, and fix it in rounds.
Final screens in your brand, built from reusable components with clear rules for colour, type, spacing and states, ready for light and dark mode if needed.
Organised Figma files, specs, exported assets and a walkthrough with the developers. We stay available during the build to answer questions and review what gets coded. See our Flutter app work for how this carries into code.
There is no honest single price for "UI/UX design" because the work scales with the product. The biggest cost driver is the number of distinct screens and states. A five-page company website is a very different job from a booking app with patient profiles, slots, payments, reports and an admin panel. The second driver is research: testing with real users takes planning and time, though it is usually the cheapest way to avoid expensive rework later.
Other things that move the quote: how many platforms (Android, iOS, web, admin panel), how many languages, whether you need a full design system or just screens, and how many review rounds your team needs. Products with complex rules, such as finance, healthcare or multi-role business software, take longer because each edge case needs its own screen.
Timelines follow the same logic. An audit of an existing product is the quickest piece of work. A website design takes longer, and a full app from research to handoff takes longer still, especially when many people on your side must approve. Slow feedback is the most common cause of delay we see, so we agree review dates up front.
We give you a fixed written quote after a free review of your product or brief. If we are also building the product, design is planned into the same project plan; our app development cost guide explains how the total budget usually splits.
The most common mistake is designing for the founder's phone. The team uses the latest iPhone on office Wi-Fi, so the heavy home screen with autoplay video feels fine. Most customers in India are on mid-range or budget Android phones, often with patchy data. Design for them first and the premium phones take care of themselves.
The second mistake is treating regional languages as a translation job done at the end. Hindi and Marathi text often needs more space, and literal translations of English labels confuse people. Plan language support in the wireframes. The third is skipping the empty, loading and error screens. Users see "no results", "payment failed" and "no internet" far more often than designers expect, and a blank screen at that moment loses trust.
Other mistakes: copying a big brand's app layout that was built for a different audience, hiding key actions behind icons with no labels, and asking for too much information at sign-up. Every extra field is a reason to leave.
You may not need a full project yet if you are testing an idea with a simple landing page, or if your current site works and only a few pages underperform. In that case a short audit, or a focused landing page, is the smarter spend.
Tell us what you are building and who will use it. We will suggest the smallest piece of design work that gets you to a confident build, with a fixed written quote.
Ask us on WhatsApp. A real person from our Navi Mumbai team replies.
Ask on WhatsAppUX is how it works — the flows, structure and logic that make a product easy to use. UI is how it looks — the visual layer. Good products need both, and we do both.
Even a small site benefits from clear structure and intuitive navigation. For apps and larger sites, UX design pays for itself by avoiding rework and increasing conversions.
Yes — we audit your current UX, identify friction, and redesign for clarity and conversion.
Yes — clean Figma files, specs and a design system your developers (or ours) can build from directly.
Yes. We plan language support from the wireframe stage, check that longer words fit buttons and menus, and pick fonts that render Indian scripts clearly on Android. Final wording should come from a native speaker on your team, and we lay it out properly.
We design for small screens first, keep images and animations light, and test prototypes on a budget Android device. We also design clear loading and offline states, since slow networks are normal for many users.
Yes. Once the project is paid, the Figma files, components and exported assets are yours. You can take them to any developer, in-house or outside.
Yes. We regularly hand designs to other teams. We share organised files, join a handoff call, and answer questions during the build so nothing gets guessed.
We check colour contrast, tap target sizes, readable text and screen reader labels as part of the design. This helps older users and people with poor eyesight, not only users with disabilities.
Get a free consultation and we’ll show you where better design could lift your conversions.
Get Your Free ConsultationTell us what you want to achieve with your website, software, SEO or AI automation. We reply within one business day, usually the same day, with specific advice, at no cost and with no commitment.
We’ll go through what you send and get back to you within one business day, usually the same day.
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