Google Ads (PPC)
High-intent search campaigns that put you in front of people actively looking for what you offer — tuned relentlessly for cost-per-lead.
Lead Generation
Lead Generation Services That Bring Real Enquiries
We turn ad spend and search traffic into qualified enquiries — with Google Ads, Meta Ads, SEO, high-converting landing pages and fast follow-up. Measured on cost-per-lead and ROI, not vanity metrics. Based in Mumbai, working with businesses across India.
Google AdsMeta AdsSEO LeadsLanding PagesCost-Per-Lead Focus
What Lead Generation Should Mean for Your Business
Lead generation is the work of getting the right people to raise their hand, by filling a form, calling or messaging you on WhatsApp, and then making sure someone follows up while they are still interested. The second half matters as much as the first. A business that buys clicks but replies the next day is paying for leads that have already called a competitor.
It suits businesses where a sale starts with a conversation: real estate, interiors, clinics, coaching, B2B manufacturing, travel, financial services and home services. If customers buy straight from a cart, ecommerce marketing works differently.
Good lead generation looks like this. You know what a lead costs from each channel and what share turn into visits or orders. Every lead reaches a salesperson within minutes and has a next step logged in a CRM.
Infoways runs this from our office in Mahape, Navi Mumbai, for businesses in Mumbai, Thane, Pune and across India. We plan the channels, build the landing pages, run the ads and set up tracking and follow-up, so one team is answerable for the whole chain.
Work With Infoways
Lead Generation Services That Bring Real Enquiries, done properly.
A Navi Mumbai team, one clear plan, and work you fully own.
Get a free consultation
What We Do
Every Channel, Pointed at One Thing: Leads
We don’t chase likes and impressions. We build a system that turns strangers into enquiries you can actually sell to.
Meta (Facebook & Instagram) Ads
Audience-targeted campaigns that generate demand and capture leads where your customers spend their time.
SEO & Organic Leads
Durable, compounding enquiries from Google search — the leads that keep coming long after the ad budget stops.
High-Converting Landing Pages
Dedicated, distraction-free landing pages built to turn clicks into form fills and calls — often the biggest lever on cost-per-lead.
Lead Capture & WhatsApp Follow-Up
Forms, click-to-call and instant WhatsApp follow-up so hot leads are contacted fast — where most sales are won or lost.
Tracking & Reporting
Proper conversion tracking so you see exactly how many leads came in, from where, and at what cost — no guesswork.
Ready to get started with Lead Generation?
Book a free lead-generation review. We’ll show you the quickest, most cost-effective way to start bringing in qualified leads.
Get a Free Lead-Gen ReviewAlready Running Ads but Getting Junk Leads?
Share access to your ad accounts and a sample of recent leads. We will show you where the money is leaking, from targeting and forms to how fast your team replies.
Compare Channels
Lead Channels Compared for Indian Businesses
Each channel has a different speed, lead quality and cost pattern. Most businesses need two working together, not all of them at once.
| Channel | 1How fast leads start | 2Typical lead intent | 3Where the money goes | 4Best used when |
|---|---|---|---|---|
| Google Search Ads | Within days of launch | High: people searching for your service right now | Clicks paid to Google, plus setup and management | There is clear search demand for what you sell |
| Meta lead ads (Instant Forms) | Within days | Mixed: good volume, more browsers than buyers | Ad delivery paid to Meta | Your offer is visual, or people do not search for it yet |
| Google or Meta ads to a landing page | Within days | Higher than instant forms, as people read before they apply | Ad spend plus a landing page build | You want fewer, better leads and full tracking |
| SEO and local SEO | Builds over months | High: people found you while searching | Content, technical work and time, not clicks | You plan to stay in the market and want leads that compound |
| Click-to-WhatsApp ads | Within days | Good for quick questions, needs an instant reply | Ad delivery paid to Meta | Your team can reply fast and close sales on chat |
1How fast leads start
- Google Search Ads
- Within days of launch
- Meta lead ads (Instant Forms)
- Within days
- Google or Meta ads to a landing page
- Within days
- SEO and local SEO
- Builds over months
- Click-to-WhatsApp ads
- Within days
2Typical lead intent
- Google Search Ads
- High: people searching for your service right now
- Meta lead ads (Instant Forms)
- Mixed: good volume, more browsers than buyers
- Google or Meta ads to a landing page
- Higher than instant forms, as people read before they apply
- SEO and local SEO
- High: people found you while searching
- Click-to-WhatsApp ads
- Good for quick questions, needs an instant reply
3Where the money goes
- Google Search Ads
- Clicks paid to Google, plus setup and management
- Meta lead ads (Instant Forms)
- Ad delivery paid to Meta
- Google or Meta ads to a landing page
- Ad spend plus a landing page build
- SEO and local SEO
- Content, technical work and time, not clicks
- Click-to-WhatsApp ads
- Ad delivery paid to Meta
4Best used when
- Google Search Ads
- There is clear search demand for what you sell
- Meta lead ads (Instant Forms)
- Your offer is visual, or people do not search for it yet
- Google or Meta ads to a landing page
- You want fewer, better leads and full tracking
- SEO and local SEO
- You plan to stay in the market and want leads that compound
- Click-to-WhatsApp ads
- Your team can reply fast and close sales on chat
Ad spend is always paid by you directly to Google or Meta from your own ad account. Our fee is separate and covers planning, building and managing the campaigns.
How We Work
A System Built Around Cost-Per-Lead
We start small, prove the numbers, then scale what works — so your budget goes to what actually produces enquiries.
- Understand your customer, offer and what a lead is worth to you
- Set up the right channels — ads, SEO, landing pages — for your goals
- Capture and qualify leads so your team gets the serious ones
- Follow up fast (email + WhatsApp) so hot leads don’t go cold
- Measure cost-per-lead and ROI with proper tracking
- Optimise and scale the channels that produce the cheapest quality leads
Follow-Up
What Happens in the First Hour After a Lead Arrives
-
1
Step 1
The lead lands in one place
Form fills from Google, Meta and your website go straight into your CRM or a shared sheet, with source, campaign and keyword attached. Nobody downloads files once a week.
-
2
Step 2
Instant acknowledgement
Within a minute, the lead gets a WhatsApp message from your verified business number using an approved template, or an email if they chose that. It confirms the enquiry and sets the next step.
-
3
Step 3
The right salesperson is alerted
An alert goes by app, WhatsApp or email based on location, product or turn-by-turn rules. Response time is tracked for each person.
-
4
Step 4
Call and qualify
Your team calls with a short script covering need, budget, timeline and decision maker, and logs the outcome in the CRM in two taps, not in a notebook. If your current tool does not fit, see our CRM development work.
-
5
Step 5
Follow-up sequence
Leads who do not pick up get scheduled retries and reminder messages. Warm leads get a brochure or project video over the following weeks.
-
6
Step 6
Results go back to the ad platforms
Leads marked as qualified or won are sent back to Google Ads and Meta as offline conversions, so the platforms learn to find more people like your buyers, not just more form fillers.
Tools and Deliverables
What We Set Up and Hand Over
- Google Ads account, campaigns and conversion tracking, owned by you
- Meta Business Manager, ad account, pixel and Conversions API set up in your name
- Google Analytics 4 and Google Tag Manager with form, call and WhatsApp click tracking
- Lead routing into Zoho CRM, HubSpot, LeadSquared or a Google Sheet
- WhatsApp Business API replies with approved templates, and DLT-registered SMS where needed
- Consent checkbox and privacy notice on every form, in line with the DPDP Act 2023
- Offline conversion import so Google and Meta optimise for qualified leads
- A weekly or monthly report on leads, cost per lead and cost per sale by channel
What Drives the Cost of Lead Generation
There are two separate costs. The first is ad spend, which you pay directly to Google and Meta from your own accounts, on your own card or billing. We never mark it up or route it through us, so you see every rupee the platforms charge. The second is our fee for strategy, setup, landing pages, management and reporting.
We do not publish a standard fee, because the work varies. What moves it: the number of channels, campaigns, locations and products, new landing pages, CRM and WhatsApp follow-up setup, and how often you want reports. After a free review of your current setup, we send a fixed written quote.
Your cost per lead also depends on your keywords, city, season, offer and sales follow-up. That is why we start with a test budget you are comfortable with, measure real cost per lead and cost per sale, and only then suggest more spend. Our guides on Google Ads cost in India and digital marketing cost explain how the platforms charge.
On timing: paid campaigns can go live soon after access, tracking and the landing page are ready, and you will have early numbers within the first month. SEO takes months. WhatsApp API setup depends on Meta approvals, so we start it in week one.
Why Infoways
Lead Generation, Held to Real Numbers
Plenty of agencies report clicks and impressions. We report leads and what they cost.
Measured on Cost-Per-Lead
We optimise toward the metric that matters — the cost of a qualified enquiry — not vanity numbers that don’t pay the bills.
Transparent Reporting
Plain-language reports on how many leads, from where, and at what cost. You always know what your money is buying.
Landing Pages That Convert
We build the landing pages too — so ad clicks don’t leak away on a weak page. It’s where most lead-gen budgets are wasted.
Fast Follow-Up Built In
We help you contact leads instantly, because a lead answered in minutes is worth far more than one chased hours later.
No Lock-In
Month to month. We keep your business by producing leads — not by trapping you in a contract.
Local Team, Pan-India Reach
A Mumbai-based team you can actually talk to, running campaigns for businesses across India.
Mistakes That Waste Lead Generation Budgets
Sending ad clicks to your home page. People land, look around and leave. A focused page that matches the ad and asks for one action almost always does better. Our post on website mistakes that cost customers lists the usual leaks.
Judging channels on cost per lead alone. Cheap leads that never answer the phone are expensive. Track what happens after the form: contacted, qualified, visited, bought. Without that, Google and Meta will keep finding you people who fill forms but never buy.
Slow or missing follow-up. Leads left sitting in an ad account or inbox for a day lose interest fast. At the very least, set up an instant WhatsApp reply. Buying data lists or messaging people who never asked to hear from you is also a mistake: it breaks WhatsApp's rules, gets unregistered SMS blocked under DLT, and creates risk under the DPDP Act 2023.
And when you do not need paid lead generation yet: if your website is slow, you have no reviews, or your team cannot handle the calls you already get, fix that first. Until then, leads will cost more and close less.
Find Out What Your Leads Really Cost
Book a free review or WhatsApp +91 79770 75981. We will look at your ads, forms and follow-up, and give you a plain plan with a fixed written quote.
Related Services
What Powers Your Lead Generation
Lead generation pulls together several of our services into one system.
Further Reading
More on Getting Leads
Practical guides on generating enquiries for your business.
Video & Audio
Video, Voice and YouTube
Content production that brings your brand to life.
FAQ
Common Questions About Lead Generation
Still have a question?
Ask us on WhatsApp. A real person from our Navi Mumbai team replies.
Ask on WhatsAppHow soon will I start getting leads?
Paid channels (Google and Meta Ads) can produce leads within days of launch. SEO builds over months but delivers cheaper, compounding leads over time. We usually run both — quick wins now, durable pipeline later.
How much should I budget?
Enough to gather real data and sustain the channel. We start with what you can afford, measure the cost-per-lead, and scale the channels that work. You’ll know your numbers before we push spend.
Do you guarantee a number of leads?
We don’t make dishonest guarantees — no one can promise exact numbers. What we commit to is accountability: proper tracking, transparent reporting, and relentless optimisation toward a lower cost-per-lead.
What makes a lead “qualified”?
We define it with you up front — the kind of enquiry your sales team actually wants. Then we tune targeting, messaging and forms to attract those, and filter out the rest.
Why do landing pages matter so much?
Most lead-gen budgets are wasted sending paid clicks to a weak page. A focused, fast landing page can dramatically lower your cost-per-lead — which is why we build them as part of the service.
Is there a lock-in contract?
No. We work month to month and keep your business by producing results, not by locking you in.
Should I use Meta lead forms or a landing page?
Instant Forms on Facebook and Instagram usually bring more leads, because details are pre-filled, but more of them are casual. A landing page brings fewer, better-informed leads and gives you fuller tracking. We often test both and keep whichever gives the lower cost per qualified lead, not per form fill.
Does the DPDP Act affect how I collect leads?
Yes. Under the DPDP Act 2023, you need clear consent to use a person's data for the stated purpose, and they must be able to withdraw it easily. We add a consent line and privacy link to forms, keep a record of when consent was given, and honour opt-outs in follow-up messages.
Want a Steady Flow of Enquiries?
Book a free lead-generation review. We’ll show you the quickest, most cost-effective way to start bringing in qualified leads.
Get a Free Lead-Gen ReviewFree Consultation
Tell Us About Your Project
Tell us what you want to achieve with your website, software, SEO or AI automation. We reply within one business day, usually the same day, with specific advice, at no cost and with no commitment.
- We review your current website, software and rankings
- We suggest the highest-impact place to start
- You get a clear picture of scope and timelines
- No sales pressure, just honest advice.
Got it, thank you!
We’ll go through what you send and get back to you within one business day, usually the same day.
Want a faster reply? WhatsApp us
Prefer to talk first? We reply within one business day, usually the same day.
+91 79770 75981
amol@infoways.in