Brand Lessons articles
What well-known companies did, from their own reports, and the parts a small Indian business can actually copy.
10 articles
What Zomato and Swiggy Teach a Small Restaurant About Selling Online (and What They Don’t)
Seven lessons a small Indian restaurant can take from Zomato and Swiggy, drawn from the companies’ own published results: structured menus, a price ladder, repeat-customer habits, ratings, local search, dine-in demand and owning the relationship. Plus the parts of their model you cannot copy.
What Amazon’s Checkout Teaches a Small Online Store (and What It Doesn’t)
Seven checkout lessons from Amazon for small Indian online stores, tied to Baymard Institute research on why shoppers abandon carts: upfront costs, fewer fields, guest checkout, visible trust, delivery promises, saved details and mobile reliability. Plus where copying Amazon goes wrong.
What Uber Teaches a Small On-Demand Business (and What Not to Copy)
Six lessons from Uber’s early product for Indian on-demand service businesses, drawn from Uber’s own newsroom and filings and from contemporary press: one city first, a two-tap request, upfront prices, two-way trust, local payment habits and live status. Plus why most small businesses should not build an Uber-style app.
What Apple’s Website Teaches a Small Business About Clarity (and Where Minimalism Fails)
Six lessons from Apple’s India homepage and its published Human Interface Guidelines for small business websites: one message per screen, order by importance, one prominent button, space to group, legibility on phones, and speed. Plus why copying Apple’s minimalism can cost a small business enquiries.
How Airbnb Builds Trust Between Strangers, and What a Small Business Can Copy
Seven trust lessons from Airbnb’s own help pages and policies for Indian small businesses: two-sided reviews, rating the specifics, full prices upfront, showing who you are, a written promise for when things go wrong, one traceable channel, and photos that match reality. Plus what not to copy.
What Zerodha Teaches a Small Business About Growing Without Ads (and What It Can’t)
Zerodha says it reached more than 1.6 crore users without ever advertising, with about 30% coming through referrals. Five habits a small Indian business can copy from that story, using Zerodha’s own published material, and the parts that do not transfer.
What Netflix Teaches a Small Business About Personalisation and Keeping Customers
Netflix’s own engineers wrote that a typical member loses interest after 60 to 90 seconds of choosing, and that personalisation and recommendations save the company more than $1B a year. Six lessons a small Indian business can copy with a customer list, WhatsApp and a spreadsheet, and the parts it should not try.
What Domino’s Teaches a Small Business About Technology (and What to Leave Alone)
Domino’s says more than 85% of its US retail sales in 2025 came from digital channels, and its order tracker has followed more than 2.5 billion orders since 2008. Six lessons from Domino’s and its Indian operator Jubilant FoodWorks that a small business can apply, and where copying a global chain goes wrong.
What Lenskart Teaches a Small Shop About Selling Online and Offline (and What It Doesn’t)
A case study of Lenskart’s omnichannel model, based on the figures it disclosed for its 2025 IPO: free in-store eye tests, home try-on, remote optometrists, a membership programme and repeat buying. Five habits a small Indian shop can copy, and the parts that need a chain’s capital.
What Nike Teaches a Small Business About Building a Brand (and What It Doesn’t)
A case study of Nike’s brand, using its fiscal 2025 annual report and results: a mission that defines the customer, trademarks it calls among its most valuable assets, a line anyone can apply to themselves, and steady spending on what it calls demand creation. Five lessons a small Indian business can use, and where they stop working.
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